Friday, August 30, 2013

AT&T to go nationwide with prepaid Aio Wireless service - CNET (blog)

The phone giant takes on T-Mobile in the no-contract market, announcing it will push its prepaid network throughout the U.S. in mid-September.

by Desiree Everts DeNunzio
August 29, 2013 10:32 PM PDT

(Credit: Aio Wireless)

AT&T is pushing more aggressively into the no-contract market, announcing Thursday that it's taking its prepaid network, Aio Wireless, nationwide in mid-September. The wireless service was first launched in May to customers in Florida, Texas, and Atlanta.

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Aio has three plans to choose from, and they all include unlimited talk, text, and data. The service costs $40 to $70 a month, depending on the plan. New subscribers can get a free month of service if they sign up before September 29.

The announcement comes less than a week after smaller rival T-Mobile filed a lawsuit in federal court accusing Aio Wireless of trademark infringement over its use of the color magenta -- a shade of which happens to look a little too similar to its own traditional branding, according to T-Mobile.

T-Mobile accelerated its own no-contract strategy following its acquisition of MetroPCS, and AT&T appears eager to follow suit. Prepaid plans, which at one time appealed to lower-income consumers, now are drawing a wider swath of customers who are interested in more affordable options.

Source : http://news.cnet.com/8301-1035_3-57600723-94/at-t-to-go-nationwide-with-prepaid-aio-wireless-service/

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